Lawn Master's unique selling point is the quality and experience of it’s franchisees!
Some of our competitors make very bold claims about the service that they offer
their customers. Unfortunately, the service that they receive, often fails to meet
the customer’s expectations. This is largely due to the fact that other lawn care
companies do not employ professional Green keepers or Grounds people, who have the
experience not only to apply lawn treatments correctly, but also to diagnose the
real issues affecting a lawn.
Lawn Master prides itself on being the most technically proficient provider of lawn
care services to the public. This is because Lawn Master only recruits experienced,
fully qualified Green keepers or Grounds people. This differentiates Lawn Master
within the marketplace, and ensures that we do not have to compete with other lawn
care companies solely on price.
Lawn Master's unique selling point enables us to consistently win customers from
our competitors. Some customers may not initially appreciate the difference between
our professional services and the service offered by other lawn care companies.
Unfortunately, they only realise this when the service received from another lawn
care company does not live up to their expectations. This is when many customers
turn to Lawn Master for professional advice or to sort out their lawn problems.
We recently commissioned a survey of householders. They were asked who they would
most prefer to look after their lawn. 89% stated that they would
prefer a qualified Green Keeper, and 82% said they would be prepared
to pay more for the service and advice of a fully qualified lawn professional!